Hi, I'm Nicki
Strategy, UX, design, front-end development, technical SEO, analytics, and the optimization work most projects skip. It's all me, which means you're not coordinating four people who each own a slice of your site.
30 minutes, and you keep what I find.
How I got here
Print, brand, layout. The kind of work where you hand off a file and hope it survives production. Then I moved into building websites and found that's where design decisions get tested, by real people, on real devices, under real deadlines.
Fifteen years later that's still the part I love most. A layout that looks right in Figma and falls apart on a phone isn't a design problem or a development problem. It's one problem, and it's easier to solve when the same person owns both sides of it.
What I handle
Most website projects split this across a designer, a developer, an SEO specialist, and whoever ends up maintaining it. Here it's one person, so the decisions stay consistent from the first sketch to the site you're still running in year three.
How I work
01
There's no account manager relaying your feedback to someone you've never met. The person on the call is the person in the code.
02
You'll know why a page is structured the way it is and what it's meant to do. If you disagree, that's a useful conversation, not a change order.
03
Your marketing person should be able to add a page without opening a support ticket. That's a constraint I design around, not something I sort out at the end.
04
A site starts collecting evidence the day it goes live. The interesting work is what you change once you can see how people are using it.
Outside the browser
I'm usually somewhere in Colorado with my husband and son, camping, hiking, or getting far too interested in whatever new AI tool just launched. That last habit turns out to be useful more often than not.
Next step
Send it over and I'll spend 30 minutes on it, then email you the three things I'd fix first. Whether or not we end up working together.
30 minutes, and you keep what I find.
