SELECTED PROJECTS

Building Websites That Drive Business Growth

A selection of Webflow and WordPress websites I've designed, developed, and optimized for SaaS and enterprise organizations.
Portfolio showcase featuring Webflow and WordPress websites designed and developed by Nicki Polen for SaaS, enterprise, and vacation rental businesses.

Why Teams Hire Me

15+ Years
Designing & Developing Websites
200+ Projects
Strategty -> Launch -> Enhancements
WordPress & Webflow
Senior-Level Experience
Technical SEO
Built into every website
Performance
SEO • Performance • Analytics
End-to-End Ownership
Strategy, Design & Development
FEATURED PROJECT 01

Enterprise SaaS Marketing Website

Webflow Design & Development
Technical SEO
Performance Optimization
Owned the design, development, optimization, and long-term evolution of Beyond Pricing's marketing website. Partnered closely with Marketing to support product launches, improve technical SEO, increase engagement, and continuously optimize the customer journey.
ROLE
Senior Website Designer & Developer
PLATFORM
Webflow
OWNERSHIP
End-to-End Ownership
BUSINESS IMPACT
Improved page performance, Supported product launches, increased organic visibility
Visit Website
FEATURED WEBSITE EXPERIENCES
Beyond Pricing homepage designed and developed in Webflow with a focus on product marketing, technical SEO, and lead generation.
HOMEPAGE

Supporting Product Growth

Led the evolution of Beyond's marketing homepage to support product launches, improve engagement, and drive qualified leads.
View Live Page
Beyond Pricing solutions page showcasing product features and user experience design for SaaS customers.
SOLUTIONS

Guiding Product Discovery

Created intuitive product experiences that helped prospective customers quickly understand Beyond's platform and solutions.
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Beyond Pricing resource center and blog designed to improve content marketing, organic SEO, and customer education.
BLOG

Scaling Content Marketing

Built a scalable resource center that strengthened SEO and made publishing educational content faster and easier.
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Beyond Pricing MCP and API landing page promoting AI-powered integrations with a modern Webflow user experience.
MCP & API

Launching New Product Experiences

Designed launch pages that introduced Beyond's AI platform through clear messaging and intuitive user experiences.
View Live Page
FEATURED PROJECT 02

Enterprise WordPress Ecosystem

Managed and evolved an enterprise portfolio of more than 200 WordPress websites, leading new builds, redesigns, SEO improvements, performance optimization, QA, launches, and long-term maintenance.
ROLE
WordPress Designer & Developer
PLATFORM
WordPress + WP Engine
SCOPE
200+ Websites Launched
OWNERSHIP
Strategy through Launch & Maintenance
WEBSITE MANAGEMENT AT SCALE

200+ Live WordPress Sites

Managed ongoing updates, improvements, Q&A, and performance across a large portfolio of vacation rental websites.

End-to-End Delivery

Owned projects from kickoff through design, development, launch, training, and long-term support.

Technical SEO & Performance

Improved site structure, metadata, speed, accessibility, and search visibility, across client websites.

Client & Team Colaboration

Worked with clients, internal teams, and 3rd party vendors to deliver reliable, polished website experiences.

WordPress Website Portfolio

Over 200 WordPress websites built, customized, launched, and maintained using an enterprise WordPress platform. Each website began from a shared foundation, then was tailored to reflect each client's unique brand, content, imagery, navigation, SEO, and business goals.
WordPress vacation rental website showcasing luxury villa accommodations in Cabo San Lucas with a custom homepage designed for property discovery and bookings.
WordPress vacation rental website featuring lakefront vacation homes with property search, amenities, and family-friendly accommodations.
WordPress vacation rental website highlighting a historic lakeside cabin with immersive photography, booking information, and local attractions.
WordPress resort website featuring vacation rentals, resort amenities, property search, and destination information for travelers.
WordPress vacation rental website showcasing mountain lodging, property management services, and vacation accommodations near Brighton, Utah.
WordPress property management website highlighting vacation rental management services, listings, and professionally managed accommodations.
FROM STRATEGY TO GROWTH

My Process

Every website is designed with business goals, user experience, SEO, and long-term scalability in mind.

Strategy

Design

Development

Optimize

Launch

READY TO BUILD WHAT'S NEXT?

Let's build your next high-performing website.

Whether you need a marketing website, a scalable WordPress solution, or ongoing optimization. I can help.
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